Influencer marketing sits at the center of brand advocacy and brand awareness. In the past 5 years, during my work at a start-up and an 100-year-old publisher, I brought influencer marketing to the forefront of my strategies in order tell more immersive brand stories. This resulted in an increase in fan acquisition and engagement across platforms.
Social media is my expertise. However, I have been working across departments (video, edit, creative, digital, and product) to lead content strategy with a 360° approach. This has resulted in a cohesive narrative from .com to social.
It’s important to develop creative based off historical data. I use statistics and audience insights to lead creative design for social campaigns.